Business Intelligence and Analytics Market: From Research to Real-World Applications

by James Gunther

The Global Business Intelligence and Analytics Market Research Report provides a brief overview inclusive of the competitive landscape and key developments, policies, manufacturing costs, and processes. The report also provides the analysis of import/export, production and consumption ratio, supply and demand, cost, price, estimated revenue, and gross margins. The report further discusses in detail the driving factors influencing the growth of the market currently and in the coming years.

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The global business intelligence and analytics market is forecast to reach USD 60.49 Billion by 2027. During the forecast period, the global business intelligence and analytics market is projected to expand significantly in terms of revenue due to growing demand for real-time data-driven decision-making solutions.

Besides, rising need to identify customer behavior across various industries and sectors is expected to further fuel global business intelligence and analytics market growth during the forecast period. Furthermore, increasing adoption of search-driven analytics to prepare reports will propel revenue growth of the global business intelligence and analytics market growth to a significant extent in the near future. Search-driven analytics is a paradigm to build charts and reports using web search style; also, it can incorporate natural language processing.

Key insights presented in the report:

Market revenue shares by major business players, by type, by application, and market scope of global Business Intelligence and Analytics market

Sales revenue by key players and new entrants

Competitive analysis of key players, including aspects such as company overview, product or services specification, vendors, and buyers

Recent mergers, acquisitions, product launches, recent investments, and joint ventures

Regional analysis to provide insight into recent trends and opportunities

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The report offers a complete analysis of the global Business Intelligence and Analytics market on a global and regional scale and offers a forecast for the market for 8 years. The report provides extensive coverage of the market drivers, restraints, limitations, growth prospects, threats, opportunities, and current and emerging trends in the market. The report also offers an in-depth analysis of the market players along with their business overview, product portfolio, technological advancements, expansion plans, financial standing, and global position. It also sheds light on the collaborations in the competitive landscape, such as mergers and acquisitions, joint ventures, collaborations, product launches, brand promotions, corporate and government deals, licensing agreements, and others.

Some of the key participants in this industry include:

SAP SE, Oracle Corporation, Microsoft Corporation, TIBCO Software Inc., GoodData Corporation, International Business Machines Corporation, MicroStrategy Incorporated, Tableau Software, Inc., SAS Institute Inc., and Qlik Technologies Inc.

Emergen Research has segmented the global business intelligence and analytics market on the basis of process type, data delivery, application, end-use, and region.

Process Type Outlook (Revenue, USD Billion; 2020–2027)

  • Online Transactional Processing (OLTP)
  • Online Analytical Processing (OLAP)

Data Delivery Outlook (Revenue, USD Billion; 2020–2027)

  • Traditional channels
    • Web portal
    • Web app
    • Email
    • File Transfer Protocol (FTP)
  • Modern channels
    • Cloud hosting
    • Social sharing

Application Outlook (Revenue, USD Billion; 2020–2027)

      • Business management
        • Performance management
        • Strategic planning
        • Process intelligence
        • Competitive intelligence
      • IT management
        • App analytics
        • Web analytics
        • Security management
      • Sales & Marketing
        • Customer behavior analysis
        • Campaign management
        • CRM
        • Targeted marketing
        • Inventory management
      • Human resource
        • Talent management
        • HR analytics
      • Supply chain & Logistics
        • Shipping & inventory control
        • Supplier & vendor management
      • Sports and games analytics

End-use Outlook (Revenue, USD Billion; 2020–2027)

    • Education
    • Healthcare
    • Manufacturing
    • Telecommunication
    • Information Technology
    • Retail
    • Entertainment
    • Government
    • Energy & Power
    • Financial Services
    • Others



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Regional segmentation comprises of a current and forecast estimation of the market in the key geographical regions such as North America, Europe, Asia Pacific, Latin America, and Middle East Africa.

Regional Outlook of Business Intelligence and Analytics Market:

North America










Rest of Europe

Asia Pacific




South Korea

Rest of APAC

Latin America


Rest of LATAM

Middle East Africa

Saudi Arabia


South Africa

Rest of MEA

Key Questions Answered in the Report:

What will be the estimated growth rate of the Business Intelligence and Analytics market by 2027?

Who are the prominent distributors, vendors, and manufacturers of the market?

What are the driving and restraining factors of the growth of the Business Intelligence and Analytics market throughout the forecast period?

What are the current and future market trends of the Business Intelligence and Analytics market?

What are the sales and price analysis of the product by types, applications, and regions?

What are the expected opportunities for the companies and new entrants in the coming years?

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